White Sugar is a surreal film that narratively and graphically elaborates archival material in the public domain. The artist Francesca Fini selected this material in the course of careful research. She focused in particular on the female figure that is ubiquitous within this linguistic universe, as a sort of granite spokesman of a specific cultural model she apparently adheres without shadows and without uncertainty. A universe that has a very precise historical flavor and that, for some sort of magical projection in space and time, seems to actually tell our time.

Fini isolated these female figurines, literally cutting them out of their context as paper dolls, and then reassembled them into a new digital space made in 3D. In this transfer the “dolls” lose their connection not only with the narrative context but also the spatial structure in which they “lived” originally, assuming new meanings that crack their role as ambassadors of a granitic and dominant culture.

The video revolves around the spooky theme of hypnosis and lucid dreaming, as a representation of western cultural model that is white sugar, an artificial and addictive chemical pleasure, altering taste and perception. The graphics are best with anaglyph glasses.



by Francesca Fini




Leave a Reply

Your email address will not be published. Required fields are marked *